Those who have been reading my blog are already familiar with the name Marina Rinaldi as I was lucky to not only collaborate with the Italian luxury brand but have I worked for them as a social media expert.
Sophisticated elegance, exciting collaborations with designers, stepping out of the usual and pure self-confidence. These are the thoughts popping in my head when I hear the name, Marina Rinaldi, the plus size brand of Max Mara fashion house. Marina Rinaldi woman is self-confident and self-aware, sweet but determined, stylish but never too much.
And this description perfectly fits Ashley Graham who is not only the face of the brand for the second year in a row but she became the international brand ambassador as well. One of today’s most influential (plus size) icons visited the Milan flagship store last year during Milan Fashion Week and I was honoured to meet her in person and feel her never ending energy and kindness.
Korean photographer, Hong Jan Hyun envisoned Ashley in black and white pictures for the brand’s FW2017 campaign and the photos reflect pure power and femininity. The soft transparent materials make the looks sexy but never exaggerated and carry an important message from the brand: dare to be yourself, be proud of who you are and celebrate your femininity.
I’m happy and proud to say that Marina Rinaldi is not a faraway dream anymore since the brand opened its first Hungarian store in Budapest on Andrássy street. I paid a visit the other day and got what I expected: Italian elegance that rules every detail of the store. As I was walking through the fine pieces of the Fall/Winter collection, I remembered the first time I stepped into the flagship store in Milan. The scents, the helpful and kind staff, the exciting prints and the feeling that all those items are made for me in my size. I had the exact same feelings in Marina Rinaldi Hungary’s store and I showed it to you in my Facebook Live from their page (check the replay HERE). It was my first but definitely not my last time in their store!
Check their Instagram account for more HERE.