The ultimate online fashion Mecca for plus size ladies, FullyBeauty has launched its latest campaign, starring the curvy advocate singer, Meghan Trainor. The US retailer offers over 300 brands catering for curvy women and they ship to more than 100 countries.
The campaign video includes of course our favourite „All about the bass” and plays along its lyrics to send out the body positive message: be the change, be the trouble and be the booty shaker. I personally love the message of encouraging us all for self-acceptance and instead of hiding these curves, we should own and dress them into fab FullBeauty looks. That blue floral dress Meghan wears took my breathe away! And how amazing it is to have a Grammy nominated singer empowering us all around the globe to not only love our curves but own them!
The hashtag of the campaign is #OwnYourCurves and made to encourage everyone to feel beautiful and prove that curves are sexy and attractive too! Let’s shake what mama gave us, I am with you Meghan & FullyBeauty! Amen to that!